STUFFSTUDIOS. X AURA
hey
we're
OVER
VIEWS ACROSS ALL CLIENT WORK
REACTIONS
SHARES
a full service creative agency focused on content that converts
who we make stuff with
Example Ads
why ?
the perfect match: we understand your prop values and demo. there's no onboarding - we get it
platform-specific content: we’ll provide creative that is tailor made for each channel: FB | IG | YT
we know the internet: we have a pulse on the current creative that will engage audiences
what's next?
Hopps is revolutionizing the
creatively, we want patrons to begin associating Hopps with the new way to enjoy cocktails and conveying to vendors this is the best way to streamline their workflows
we will set a tone of fun, sleek, and simple in these ads
we can do this using three distinct video styles targeting different areas of the funnel:
standard ad // mid funnel
UGC //
top of funnel
narrative explainer //
top or end of funnel
this campaign will lay the groundwork for re-launch post-covid
• have multiple ads and assets to run as ads once places open again
• set up your ads managers and milestones
• a/b test creative, copy, messaging for launch
structure for all styles
convey problem
introduce BodyGym as solution
CTA
20%
65%
15%
proposed schedule
signed SOW
July 30
creative development
July 30 - Aug 6
creative sign-off
August 7
shoot window
August 8 - 15
first cut
August 18
second cut
August 24
final cut
August 31
finishing
September 1
delivery
September 3
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SOW Options
OPTION 1
creative development
5 total concepts
scripting for 2 concepts
pre-production
one half day shoot
1 talent
location provided by Hopps
four :15-:30 second ads (ugc ads)
two revisions per asset
four assets total
budget: $8k
OPTION 2
option 1 plus:
7 total concepts
storyboarding for 2 concepts
full day shoot
1-2 main talent
extras for ambience
four :15-:30 second ads (ugc or standard ad style)
1 copy/opener variant for each ad
*ad buying set-up*
eight assets total + ad buying strategy
budget: $9k - $10k
OPTION 3
option 2 plus:
10 total concepts
three concepts total produced
one :60 explainer video
one variant of :60
5 gif ads
10 still ads
25 assets total
budget: $12k - $14k
talk soon 💪
Carlos @
